If You Fail to Present, You Fail to Profit

Failure to present is too often driven from the widespread fear of public speaking. Modern presentations are nothing more than the preparation to close the sale. It is your opportunity to show your prospects the solution to their concerns. You only have one chance to make a relevant impression that will have an immediate impact on the audience. Reduce your fear and learn through Modern Presenting. Modern Presenters demonstrate they have each of these vital ingredients:

Ensure you have unqualified business or product knowledge.

Take time to grasp the ‘big picture’.

Ask intelligent questions related to the customer’s needs and wants, turning those responses into customer benefits.

Questions to finalize your next presentation

1. In one concise sentence, what is the purpose of this speech?

2. Who is the audience? What is their main interest in this topic?

3. What do I really know and believe about this topic as it relates to my audience?

4. Customers will look to see how your product features will become the solution for their concerns. What is unique about my/our solution? How can I best relate my solution to this audience? Can you demonstrate it? When you demonstrate a product it may sell itself. How will you reinforce it? Show them how it meets their needs and wants.

5. Know your product and know the prospect. Set your game plan and don’t deviate from it. What are the two or three key messages that I want to share in the presentation? What is the logical foundation of your presentation?

6. What supporting information can I use to support each of the main points? Point out a feature, tell your prospect what it does, paint a picture in their minds why they need that feature and constantly involve them by asking questions that force them to be involved.

7. Plan the ending before you start – Customers tend to remember the beginning and the end so plan the ending carefully. Do I have an effective opening or ending to make the right impression and get their attention?

8. Make your presentation brief – You will know which features to highlight as a result of the questions you have asked previously. How will I plan to answer their concerns with my product or solution?

9. Speak in a language your customer wants to hear – Always speak in the simplest terms without ‘talking down’ or using industry jargon. Have I used a consistent language and style throughout the presentation?

10. Have I taken care of the little details that will help me speak confidently? Engage eye contact – Involve the prospect constantly for feedback and attention. Remember you only get one chance to show your prospect how creative, flexible and worthwhile doing business together will be.

Modern Presentations allow you to address your client’s concerns and close the deal. Welcome the opportunity, increase the effectiveness of your presentations, you will increase profits and be Mastering Modern Selling.

The Present Is a Gift

Every day holds new opportunities. Every dawn provides us with a valuable gift which is to improve and grow ourselves for the better, increase our knowledge of ourselves.

There’s a famous saying that goes: “The clock is running. Make the most of today. Time waits for no man. Yesterday is history. Tomorrow is a mystery. Today is a gift. That’s why it is called the present.” The present offers us the opportunity to change ourselves for the better, and get rid of past patterns or old behavioral rooted deep within that impede us from moving forward towards the knowledge of ourselves. These might be a wrong way of thinking or a wrong way of seeing life, procrastinating, living in fear or in doubts, etc.

We all end up by learning, either willingly or through pain, for nothing happen in our life but for a reason: to teach us a lesson we need to learn. Moreover, we all need to reassess from time to time our own perspective from life. We need to re-evaluate our thoughts, our emotions and behaviors. For life is a school of the self where we need to understand ourselves better, elevate ourselves to a higher vibration.

If you tend to be surrounded by people who often treat you unfairly then at one time of your lifetime, you tended to treat people unfairly as well. For every cause there is a result. Our present is the result of our past and will be the cause of our future. That’s the funny wheel of karma. Awakening to your previous life enlighten you on many issues about your present, the people that are in your current life including your family, friends and acquaintances.

On the other hand, the present is a blessing, for no matter how much we might have messed up in our previous life, the present is an opportunity to fix it.

Moreover, the present time gives us the opportunity to heal our wounds that might reside within; these might be in the forum of ancient trauma that might have arisen either from this life or from a previous one.

Last but not least, the present teaches us how to love ourselves and embrace all the difficulties within.

The bottom line is that when we delve within and find more about ourselves and our relationships, we boost the spiritual life that is alive within each one of us.

Business Presentations and the Iranian Presidency

If you want to learn how to do the best business presentations then be sure not to take advice from the President of Iran. You see the President of Iran is trying to convince the IAEA that he wants to use nuclear power and tells the world and the people he will; Blow Israel off the Map. Interesting and ironic statements full of hypocrisy indeed; be careful not to do this in business presentations. So often when giving sales presentations the presenters will over embellish a problem and claim to solve it, yet their product, software or consulting services will only solve part of the problem and create a worsened one.

The President of Iran is sponsoring International Terrorism and says he only wants to build nuclear weapons, missile warheads and atomic bombs to defend his nation? But no one is at war with Iran and Iran has oil to sell the world, why does it need to defend itself or start World War III? If you go into a company with a presentation and tell them you can solve all their problems and will work closely with their staff to modify your services, software or products to their specifications great. But then if you tell the Corporations Board of Directors that you are qualified to do this because you also work with all their competition then you are telling them that you will learn everything you can from them and take all that knowledge to their enemy?

When giving a business presentation to a company consider what you are saying. You may think you are giving them reasons to buy into your sales routine, presentation or negotiations, yet at the same time you might be telling them that you are going to help their competition to their secrets and start a huge war in the market place, by giving information to the enemy. Consider all this in 2006.