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Failure to present is too often driven from the widespread fear of public speaking. Modern presentations are nothing more than the preparation to close the sale. It is your opportunity to show your prospects the solution to their concerns. You only have one chance to make a relevant impression that will have an immediate impact on the audience. Reduce your fear and learn through Modern Presenting. Modern Presenters demonstrate they have each of these vital ingredients:

Ensure you have unqualified business or product knowledge.

Take time to grasp the ‘big picture’.

Ask intelligent questions related to the customer’s needs and wants, turning those responses into customer benefits.

Questions to finalize your next presentation

1. In one concise sentence, what is the purpose of this speech?

2. Who is the audience? What is their main interest in this topic?

3. What do I really know and believe about this topic as it relates to my audience?

4. Customers will look to see how your product features will become the solution for their concerns. What is unique about my/our solution? How can I best relate my solution to this audience? Can you demonstrate it? When you demonstrate a product it may sell itself. How will you reinforce it? Show them how it meets their needs and wants.

5. Know your product and know the prospect. Set your game plan and don’t deviate from it. What are the two or three key messages that I want to share in the presentation? What is the logical foundation of your presentation?

6. What supporting information can I use to support each of the main points? Point out a feature, tell your prospect what it does, paint a picture in their minds why they need that feature and constantly involve them by asking questions that force them to be involved.

7. Plan the ending before you start – Customers tend to remember the beginning and the end so plan the ending carefully. Do I have an effective opening or ending to make the right impression and get their attention?

8. Make your presentation brief – You will know which features to highlight as a result of the questions you have asked previously. How will I plan to answer their concerns with my product or solution?

9. Speak in a language your customer wants to hear – Always speak in the simplest terms without ‘talking down’ or using industry jargon. Have I used a consistent language and style throughout the presentation?

10. Have I taken care of the little details that will help me speak confidently? Engage eye contact – Involve the prospect constantly for feedback and attention. Remember you only get one chance to show your prospect how creative, flexible and worthwhile doing business together will be.

Modern Presentations allow you to address your client’s concerns and close the deal. Welcome the opportunity, increase the effectiveness of your presentations, you will increase profits and be Mastering Modern Selling.

After, over four decades of involvement, in, nearly – every aspect of effectively leading, from identifying and qualifying, to training, developing, and consulting to thousands of actual, and/ or, potential leaders, as well as serving as a leader, several times, and negotiating, hundreds of, both, large and small contracts, I strongly believe, for someone to become a true, meaningful, responsible, effective leader, he must be aware of the challenges, and necessities, of quality negotiating, and using that knowledge, to the group’s best interest! In order to achieve, and learn, how to use, every negotiation, to the organization’s actual benefit (in a realistic manner), I believe and have taught, what I refer to, as the, CAPIROCK method, to make this easier, to accomplish, learn, and utilize. With, that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, using the mnemonic approach, what this means and represents, and why it matters.

1. Customized: Since, every organization, is unique, in some way, and each negotiation, requires a certain degree of individual planning, one must proceed, in a customized way, based on the guiding principles, taught, and learned, from a professionally – designed, customized, leadership training, and planning, program!

2. Absolute integrity: Some, falsely believe, there is some benefit, to claiming certain things, during a negotiation, which, to say the least, stretch – the – truth! While, at some time, there may be, an apparent advantage, in the short – term, to doing this, the only way, in the longer – run, to develop the type of relationship, needed, to achieve, a win – win, negotiations, the negotiator must proceed, with absolute integrity!

3. Promises: Avoid the temptation to make empty promises, and/ claims, which you can’t deliver, because, at some point, that approach, is harmful, and back – fires!

4. Ideas; imagination; innovate; insights: Great negotiators need the imagination, and insights, to perceive and conceive of, create, and implement, the finest ideas, and approaches, to create the optimal results! Instead of seeking the same – old, same – old, and being restricted, by the self – imposed limitations of their comfort zone, one needs to proceed, with a willingness, and ability to innovate!

5. Relevant; results; responsive; ramifications: How a leader proceeds, and negotiates, often, has ramifications, and, thus, we need to let prospective leaders, understand, how essential, the results, are, in the immediate, and longer – term!

6. Outside – box; open – mind: When a negotiator considers options and alternatives, and the needs of the other side, he uses an outside – the – box, open – minded, approach, to show, how there are potential mutual savings, and shared – benefits, for both sides!

7. Character; creative; calm/ calming; clear/ clarify; cooperate; contingencies: Great negotiators show their quality of character, to their negotiating adversaries, by being calm, and clarifying, what you seek! Calming leaders suggest creative options and approaches, in a clear, cooperative manner, and include, contingency clauses, and plans, for whatever, one can conceive – of!

8. Knowledge; keen: It takes self – confidence, training, knowledge, and expertise, to proceed, with keen attention, to the most viable solutions, for the specific circumstances!

We need to create leaders, with the training, and personal character, to take advantage of the CAPIROCK approach to negotiating! Are you fit to be a real leader?