There are still presenters who, when introduced and take the platform, will start their presentation by telling a joke or a story that bears no relationship to their topic. In this article I want to share ways for presenters to develop strong and effective “Signature Stories” that will succeed in getting the audience’s attention.

Personal “Signature Stories” about Other People’s Experiences

• These can be motivating stories about an historical person — please, not Thomas Edison! Do your factual research about the character, the times in which he or she lived — what they wore, what they ate, and other details you won’t use, but need to know yourself. Then craft a story that has meaning and pizzazz.
• These can also be stories about someone you know or have known — be sure, if they are still living that you have permission, even if you give them a different name. This type of story — because it isn’t about you — can tell of accomplishments and triumphs. Just remember that you never want to tell a story that you wouldn’t feel comfortable telling if the person it is about is a member of the audience.

Original, Traditional Stories with a Twist, or Fairy/Folk Tales

• I fear that many presenters feel that “Signature Stories” must have been something that actually happened. Not necessarily true! I have a cockroach story that is based on the “Pied Piper of Hamlin” that I have told for years. I have also heard excellent presentations based on Aesop’s Fables — they offer a plethora of plots and morals, of course.
• If you love stories and go both ways — as I do as a speaker and storyteller — use the fairy or folk tales that mean something important to you. It will add such a good change of pace to your presentation, your listeners will sit up and take notice. And, love you for it too!

Ingredients to Use When Developing Your “Signature Story”

• I would be remiss at this stage not to mention some of the ingredients that help you develop, prepare, and tell an effective, compelling story. A good story has a beginning, middle, and end. It must include conflict or crises, and a climax or resolution. It is not merely a descriptive anecdote. It must have plot.
• Make your stories short, punchy, and meaningful. Include pauses, drama, suspense, and not too many details. Think in images and create those pictures for your listeners.
• Finally, have fun creating your stories. And, practice, practice, practice them on friends, family and even strangers!

I guarantee that the next time you present, you will WOW your audience with your “Signature Story.”