I cant remember the one person who has joined a MLM or network marketing company and has not been told to work their warm market. Now that is absolutely fine but a lot of enrollers fail to train the newly sponsored the right way.
The most important thing for a person working their warm market is to learn how to invite properly. When introducing your opportunity to new prospects you should be giving them no information on products, services or your actual opportunity. I am not saying you want to lie to anyone, but you do not want them to prejudge your business before they have seen its entirety.
Imagine you receive a phone call from a friend and he says, you will not believe this I have found a business opportunity and its going to make us rich. I would say that most people would be thinking yeah okay, while they roll their eyes back into their head. The first time I was approached with an opportunity it was by a friend. He wanted me to come by his house and meet a guy who makes $40,000 dollars a month, the first thing to go through my head was, this sounds like a scam. Now that is the last thing you want going through anybody’s mind who you are about to introduce to you your business. Eventually I did go see the presentation but he called me four times over the next week to ask me to come. Come to find out it was not a scam. Now even though I did go see the presentation, who has time to call the same people over and over, let alone who wants to keep bothering there friends and family.
So lets get into the invite. When calling a prospect two very important things you want to happen when talking to them is excitement and urgency. Excitement is going to draw them in and make them really wonder what it is that you want to show them. Urgency is going to create the affect that there is a demand for it and if they don’t want to see it somebody else does and will.
Now what to say… You do not want to jump right into what you really called them for to talk about. Now before saying anything make sure you tell them you are on your way out the door and that you only have a few minutes to talk. This way they will know you don’t have time to talk all day and it will allow your conversation to be short and sweet. Allow some chit chat but keep it to a minimum. Try to keep the conversation in the 2-3 minute range. Once the chit chat is out of the way, explain to them how you just started a new project or business adventure. Which ever you prefer. Tell them when you saw the project you thought of them. The next thing you should say should sound like: Do you think you could meet me for a coffee? More then likely they are going to say yes. Now make sure you confirm a time and place and tell them you are going to put it into your appointment book. By doing this they will know your time is valuable and you are on a schedule. I know you are wondering what about objections. That is easy don’t worry. Explain to them by you telling them about it, it would do it any justice and you want them to see it the same way you did. More then likely they will understand. Don’t forget to use urgency and excitement. If they keep on asking say, look I would not waste your time if this was not something worth your while and mine.